Strategy, impact & resilience for mission-driven organisations
For charities and non-profits, success relies on a golden thread running seamlessly from the boardroom, through strategy and brand, to frontline delivery.
I help develop and align these elements to maximise impact and resilience – and ensure that everyone, inside and out, knows what you stand for, why it matters, and why people should care.
Creating a safe, high-challenge environment for leadership teams to answer the questions that matter most: What do we stand for? Why do we matter? And why should people care?
Specialisms
While the following areas of work are often delivered as standalone projects, I ensure that every project is anchored in a clear understanding of each client's strategic logic.
Guiding charity and non-profit leaders and boards through a tailored strategy development process to define what success looks like and how to achieve it.
Boardroom facilitation
Organisational story & messaging
Turning complex data and strategic logic into powerful, human narratives that create an irresistible call-to-action for your donors, policymakers, and the public.
Developing deep insight into your audiences’ needs and motivations to build targeted engagement plans that drive awareness, advocacy and long-term loyalty.
Audience strategy
Experience
My work is grounded in two decades working with charities, NGOs, and government agencies spanning poverty prevention, human rights, education, health, environment, community, and the arts. I have held senior in-house roles – most recently as Director of Public Engagement at the Royal Academy of Arts – as well as specialist agencies. This ‘client-side’ perspective makes me an empathetic, insightful partner who understands that strategy must be as practical as it is ambitious.
In the boardroom, I am a calm, neutral facilitator. Down-to-earth and friendly, but skilled at bringing constructive challenge to guide projects toward successful outcomes. I am adept at dealing with complex governance, and have the authority to inspire confidence among trustees, stakeholders, and staff alike.
Beyond any immediate brief, I am driven by a deep commitment to supporting organisations with a clear social purpose, and a curiosity to truly understand what makes them tick. My goal is always to provide clients with the strategic clarity and actionable plans they need to thrive.
Recent projects
The British Academy
Facilitating a comprehensive strategy review for the UK’s national body for humanities and social sciences
Justice for Colombia
Strategic counsel for an NGO supporting human and labour rights, peace and social justice
PDSA
Guiding trustees and leadership through a strategic evaluation of mass engagement income opportunities
Museo Chileno de Arte Precolombino
Facilitating a fresh vision for digital innovation to drive international engagement and support
The Courtauld Institute & Gallery
Providing strategic counsel and facilitation to the Director and project team, as part of a major capital transformation.
Trusted by
Charities
Public bodies
Corporates